What is Preqin's Sales Readiness Score?

Preqin's public Sales Readiness Score is 61.00 out of 100. It is calculated across five dimensions — ICP Clarity, Persona Mapping, Outreach Cadence, Personalization, and Pipeline Velocity — using public hiring and GTM technology signals indexed in the Salesly knowledge base.

What GTM tools does Preqin use?

Documented tools include Adobe Media Optimizer, Amadesa, Amazon AWS, Amazon SES, Atlassian Cloud, Baidu Ads, Bing Ads, Bootstrap Framework, Cedexis Radar, DotNetNuke, Drupal, Facebook Custom Audiences, and more.

Preqin is currently hiring 4 new positions and utilizes Adobe Media Optimizer for search marketing and Amadesa for personalization.

Knowledge base

Preqin

Public GTM signals, hiring activity, and stack sophistication from the Salesly intelligence graph.

London, United Kingdompreqin.com

Sales Readiness Score

61/ 100

AdvancedEstimated

Preqin is currently hiring 4 new positions and utilizes Adobe Media Optimizer for search marketing and Amadesa for personalization.

Buying committee

Contacts surfaced from public sources and indexed for this company.

No buying-committee contacts indexed yet.

Hiring signals

Open roles tied to revenue and GTM motion.

Financial Services Client Director and Client Executive Leader for FSO Central Region
VP/Director2026-04-25
Managing Director
VP/Director2026-04-25
Chief Growth Officer and Board of Directors
VP/Director2026-04-25
Chairman and CEO
Unspecified2026-04-25

GTM tech stack

Tools mapped to Salesly categories.

Adobe Media OptimizerSearch Marketing
AmadesaPersonalization
Amazon AWSHosting
Amazon SESEmail Delivery
Atlassian CloudCMS
Baidu AdsAdvertising Networks
Bing AdsAdvertising Networks
Bootstrap FrameworkCSS and JavaScript Libraries
Cedexis RadarWeb Performance Monitoring
DotNetNukeCMS
DrupalCMS
Facebook Custom AudiencesRetargeting
Facebook Login (Connect)Social Login
Facebook WidgetWidgets
FeedbackifySupport and Feedback
Google AnalyticsAnalytics and Tracking
Google Font APIFonts
Google MapsOther
Google Tag ManagerTag Management
HeapAnalyticsAnalytics and Tracking
IntercomSupport and Feedback
Linkedin Marketing SolutionsAdvertising Networks
LiveChatChats
Lucky OrangeAnalytics and Tracking
MapboxOther
Mobile FriendlyOther
NetSuiteCMS
OneTrustWidgets
PardotMarketing Automation
Route 53Domain Name Services
SalesforceCustomer Relationship Management
SlackChats
TealiumTag Management
Twitter AdvertisingAdvertising Networks
VimeoOnline Video Platforms
WistiaOnline Video Platforms
WordPress.orgCMS

Score breakdown

Five dimensions of Go-To-Market readiness, each scored 0-20.

ICP Clarity15 / 20

The job titles indicate a good level of specificity, particularly with roles like 'Financial Services Client Director', suggesting a focus on the financial services sector.

Persona Mapping10 / 20

While there are multiple VP-level roles, there is no clear indication of a structured outreach to a broader buying committee, limiting the score.

Outreach Cadence15 / 20

The presence of Salesforce indicates a basic CRM, and while there are no dedicated sales engagement tools, the overall tech stack supports some level of outreach.

Personalization10 / 20

The tech stack includes tools like Pardot and Amadesa, which suggest some level of personalization, but there is no strong emphasis on bespoke outreach in job titles.

Pipeline Velocity11 / 20

The company is actively hiring for multiple VP-level roles, indicating a focus on building out their sales infrastructure, but the total number of roles is limited.

Score rationale

Why this Sales Readiness Score was assigned.

The job titles indicate a good level of specificity, particularly with roles like 'Financial Services Client Director', suggesting a focus on the financial services sector. While there are multiple VP-level roles, there is no clear indication of a structured outreach to a broader buying committee, limiting the score. The tech stack includes tools like Pardot and Amadesa, which suggest some level of personalization, but there is no strong emphasis on bespoke outreach in job titles. The presence of Salesforce indicates a basic CRM, and while there are no dedicated sales engagement tools, the overall tech stack supports some level of outreach. The company is actively hiring for multiple VP-level roles, indicating a focus on building out their sales infrastructure, but the total number of roles is limited.

Key tools detected

SalesforcePardotAmadesa

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