What is Cb Insights's Sales Readiness Score?

Cb Insights's public Sales Readiness Score is 61.00 out of 100. It is calculated across five dimensions — ICP Clarity, Persona Mapping, Outreach Cadence, Personalization, and Pipeline Velocity — using public hiring and GTM technology signals indexed in the Salesly knowledge base.

What GTM tools does Cb Insights use?

Documented tools include Active Campaign, AI, Amazon AWS, Amazon SES, AngularJS, AWS SDK for JavaScript, Bing Ads, Bootstrap Framework, CB Insights, Circle, Cision, CSC, and more.

Cb Insights is currently hiring for four positions and utilizes Active Campaign for marketing automation along with AI technologies.

Knowledge base

Cb Insights

Public GTM signals, hiring activity, and stack sophistication from the Salesly intelligence graph.

New York, New Yorkcbinsights.com

Sales Readiness Score

61/ 100

AdvancedEstimated

Cb Insights is currently hiring for four positions and utilizes Active Campaign for marketing automation along with AI technologies.

Buying committee

Contacts surfaced from public sources and indexed for this company.

No buying-committee contacts indexed yet.

Hiring signals

Open roles tied to revenue and GTM motion.

Managing Director / Principal Consultant
VP/Director2026-05-14
Managing Director
VP/Director2026-05-14
Chief Growth Officer and Board of Directors
VP/Director2026-05-14
Chairman and CEO
Unspecified2026-05-14

GTM tech stack

Tools mapped to Salesly categories.

Active CampaignMarketing Automation
AIOther
Amazon AWSHosting
Amazon SESEmail Delivery
AngularJSFrameworks and Programming Languages
AWS SDK for JavaScriptCSS and JavaScript Libraries
Bing AdsAdvertising Networks
Bootstrap FrameworkCSS and JavaScript Libraries
CB InsightsBusiness Intelligence
CircleFinancial Software
CisionOther
CSCOther
Data AnalyticsAnalytics and Tracking
DockerOther
DoubleClickAd Servers
DoubleClick ConversionAdvertising Networks
DriftWidgets
EnsightenTag Management
Facebook Custom AudiencesRetargeting
Facebook Login (Connect)Social Login
Facebook WidgetWidgets
GmailEmail Providers
Google AdSenseAdvertising Networks
Google AdWords ConversionAdvertising Networks
Google AnalyticsAnalytics and Tracking
Google AppsOther
Google Dynamic RemarketingRetargeting
Google Font APIFonts
Google PlayWidgets
Google RemarketingRetargeting
Google Tag ManagerTag Management
Greenhouse.ioRecruitment
HotjarAnalytics and Tracking
HubspotMarketing Automation
IoTOther
JumpcloudCloud Services
Linkedin Marketing SolutionsAdvertising Networks
Mailchimp MandrillEmail Delivery
MarketoMarketing Automation
Mobile FriendlyOther
New RelicWeb Performance Monitoring
NLPOther
PowerSchoolOther
QualtricsSupport and Feedback
ReactCSS and JavaScript Libraries
React ReduxCSS and JavaScript Libraries
reCAPTCHACaptcha
RemoteOther
Route 53Domain Name Services
SalesforceCustomer Relationship Management
SalesLoftAnalytics and Tracking
SchedulicityAppointment Scheduling
Segment.ioAnalytics and Tracking
ShopifyE-commerce Platforms
ShutterstockOther
Simpli.fiDemand Side Platforms
SlackChats
StripePayments
The Trade DeskDemand Side Platforms
Twitter AdvertisingAdvertising Networks
TypeScriptFrameworks and Programming Languages
VercelHosting
VimeoOnline Video Platforms
Visual Website OptimizerOnline Testing Platforms
WistiaOnline Video Platforms
Woo CommerceE-commerce Platforms
WordPress.orgCMS
YotpoE-commerce Tools
ZendeskSupport and Feedback

Score breakdown

Five dimensions of Go-To-Market readiness, each scored 0-20.

ICP Clarity10 / 20

The job titles indicate moderate specificity, with roles like 'Managing Director' but lacking clear industry or segment focus.

Persona Mapping15 / 20

There are multiple senior roles indicating a structured outreach approach, including titles like 'Chief Growth Officer' and 'Managing Director'.

Outreach Cadence15 / 20

The presence of Salesforce and SalesLoft suggests a structured approach to sales engagement, although there are no advanced sequencing tools.

Personalization10 / 20

While there are some tools that could support personalization, there is limited evidence of a strong personalization culture in the job titles.

Pipeline Velocity11 / 20

The hiring signals show a mix of senior roles, but the overall count is low, indicating moderate hiring activity.

Score rationale

Why this Sales Readiness Score was assigned.

The job titles indicate moderate specificity, with roles like 'Managing Director' but lacking clear industry or segment focus. There are multiple senior roles indicating a structured outreach approach, including titles like 'Chief Growth Officer' and 'Managing Director'. While there are some tools that could support personalization, there is limited evidence of a strong personalization culture in the job titles. The presence of Salesforce and SalesLoft suggests a structured approach to sales engagement, although there are no advanced sequencing tools. The hiring signals show a mix of senior roles, but the overall count is low, indicating moderate hiring activity.

Key tools detected

SalesforceSalesLoft

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