What is Better's Sales Readiness Score?

Better's public Sales Readiness Score is 57.00 out of 100. It is calculated across five dimensions — ICP Clarity, Persona Mapping, Outreach Cadence, Personalization, and Pipeline Velocity — using public hiring and GTM technology signals indexed in the Salesly knowledge base.

What GTM tools does Better use?

Documented tools include Act!, ADP GlobalView Payroll, AI, Amazon AWS, Apple macOS, AppNexus, Asana, Atlassian Cloud, Axway SecureTransport, Bing Ads, BugHerd, Cisco TelePresence, and more.

Better is currently hiring for 4 positions and utilizes Act! and ADP GlobalView Payroll in its technology stack.

Knowledge base

Better

Public GTM signals, hiring activity, and stack sophistication from the Salesly intelligence graph.

New York, New Yorkbetter.com

Sales Readiness Score

57/ 100

AdvancedEstimated

Better is currently hiring for 4 positions and utilizes Act! and ADP GlobalView Payroll in its technology stack.

Buying committee

Contacts surfaced from public sources and indexed for this company.

No buying-committee contacts indexed yet.

Hiring signals

Open roles tied to revenue and GTM motion.

Financial Services Client Director and Client Executive Leader for FSO Central Region
VP/Director2026-04-21
Managing Director
VP/Director2026-04-21
Chief Growth Officer and Board of Directors
VP/Director2026-04-21
Chairman and CEO
Unspecified2026-04-21

GTM tech stack

Tools mapped to Salesly categories.

Act!Other
ADP GlobalView PayrollHR Solutions
AIOther
Amazon AWSHosting
Apple macOSOther
AppNexusDemand Side Platforms
AsanaCommunication and Collaboration
Atlassian CloudCMS
Axway SecureTransportCloud Services
Bing AdsAdvertising Networks
BugHerdWidgets
Cisco TelePresenceCommunication and Collaboration
Cisco VoIPCommunication and Collaboration
Cisco VPNCloud Services
Cisco WebEx TeamsCommunication and Collaboration
CloudFlareWeb Accelerators
ConfluenceCommunication and Collaboration
ConnectCommunication and Collaboration
CSSCSS and JavaScript Libraries
DoubleClickAd Servers
DoubleClick ConversionAdvertising Networks
Ember JS LibraryCSS and JavaScript Libraries
EtsyE-commerce Tools
Excel4AppsBusiness Intelligence
ExclaimerEmail Marketing
Facebook Custom AudiencesRetargeting
Facebook Login (Connect)Social Login
Facebook WidgetWidgets
FullStoryOther
GemFrameworks and Programming Languages
GoogleOther
Google AnalyticsAnalytics and Tracking
Google Analytics 4 (GA4)Analytics and Tracking
Google Dynamic RemarketingRetargeting
Google MapsOther
Google Maps (Non Paid Users)Other
Google Tag ManagerTag Management
HTML ProWeb Presentation Tools
iMatrixCMS
IterableMarketing Automation
JiraCMS
LeverRecruitment
Linkedin Marketing SolutionsAdvertising Networks
LitmusOnline Testing Platforms
LookerAnalytics and Tracking
MetabaseAnalytics and Tracking
Microsoft OfficeCommunication and Collaboration
Microsoft Office 365Other
Microsoft Windows Server 2012Cloud Services
MixpanelAnalytics and Tracking
Mobile FriendlyOther
.NETFrameworks and Programming Languages
NetSuiteCMS
Oracle XML DBData Management Platform
OutlookEmail Providers
PositOther
PowerBI TilesAnalytics and Tracking
PythonFrameworks and Programming Languages
RampOther
reCAPTCHACaptcha
RemoteOther
RESTFrameworks and Programming Languages
RiseOther
Route 53Domain Name Services
RudderStackData Management Platform
Salesforce CRM AnalyticsAnalytics and Tracking
Segment.ioAnalytics and Tracking
SlackChats
Soap MediaAdvertising Networks
SpokCommunication and Collaboration
SQLDatabase
StripePayments
TableauWidgets
TaboolaContent Syndication Networks
Taboola NewsroomAnalytics and Tracking
Taleo Applicant Tracking Systems (ATS)Recruitment
The Trade DeskDemand Side Platforms
UKG Pro Benefits AdministrationHR Solutions
VisioCommunication and Collaboration
Visual LeaseProperty Management Software
WorkdayCMS
XOther
YouTubeOnline Video Platforms

Score breakdown

Five dimensions of Go-To-Market readiness, each scored 0-20.

ICP Clarity15 / 20

The job titles indicate a good level of specificity, particularly with roles focused on financial services, suggesting a well-defined ideal customer profile.

Persona Mapping11 / 20

There are multiple senior roles indicating a structured go-to-market organization, but the lack of specific titles related to sales enablement or customer success limits the score.

Outreach Cadence10 / 20

The tech stack lacks dedicated sales engagement tools, relying instead on basic CRM and communication tools, which suggests a less structured outreach approach.

Personalization11 / 20

While there are some tools that suggest intent and basic research capabilities, there is no strong evidence of a culture emphasizing deep personalization in outreach.

Pipeline Velocity10 / 20

The company is actively hiring for several senior roles, indicating a focus on building out their sales pipeline, but the overall count of roles is moderate.

Score rationale

Why this Sales Readiness Score was assigned.

The job titles indicate a good level of specificity, particularly with roles focused on financial services, suggesting a well-defined ideal customer profile. There are multiple senior roles indicating a structured go-to-market organization, but the lack of specific titles related to sales enablement or customer success limits the score. While there are some tools that suggest intent and basic research capabilities, there is no strong evidence of a culture emphasizing deep personalization in outreach. The tech stack lacks dedicated sales engagement tools, relying instead on basic CRM and communication tools, which suggests a less structured outreach approach. The company is actively hiring for several senior roles, indicating a focus on building out their sales pipeline, but the overall count of roles is moderate.

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