What is Barstool Sports's Sales Readiness Score?

Barstool Sports's public Sales Readiness Score is 37.00 out of 100. It is calculated across five dimensions — ICP Clarity, Persona Mapping, Outreach Cadence, Personalization, and Pipeline Velocity — using public hiring and GTM technology signals indexed in the Salesly knowledge base.

What GTM tools does Barstool Sports use?

Documented tools include 33Across, AI, Amadesa, Amazon Associates, Amazon SES, AppNexus, Bing Ads, BounceExchange, Chartbeat, Cloudflare DNS, Conversant (ValueClick), Criteo, and more.

Barstool Sports is currently hiring for four positions and utilizes 33Across and AI in its technology stack.

Knowledge base

Barstool Sports

Public GTM signals, hiring activity, and stack sophistication from the Salesly intelligence graph.

New York, New Yorkbarstoolsports.com

Sales Readiness Score

37/ 100

StandardEstimated

Barstool Sports is currently hiring for four positions and utilizes 33Across and AI in its technology stack.

Buying committee

Contacts surfaced from public sources and indexed for this company.

No buying-committee contacts indexed yet.

Hiring signals

Open roles tied to revenue and GTM motion.

Managing Director
VP/Director2026-05-03
Chief Growth Officer and Board of Directors
VP/Director2026-05-03
Executive Chairman
Unspecified2026-05-03
Chairman and CEO
Unspecified2026-05-03

GTM tech stack

Tools mapped to Salesly categories.

33AcrossDemand Side Platforms
AIOther
AmadesaPersonalization
Amazon AssociatesAffiliate Advertising Network
Amazon SESEmail Delivery
AppNexusDemand Side Platforms
Bing AdsAdvertising Networks
BounceExchangeMarketing Automation
ChartbeatAnalytics and Tracking
Cloudflare DNSDomain Name Services
Conversant (ValueClick)Advertising Networks
CriteoRetargeting
DoubleClickAd Servers
DoubleClick ConversionAdvertising Networks
EventbriteEvent Management
Facebook Custom AudiencesRetargeting
Facebook Login (Connect)Social Login
Facebook WidgetWidgets
GmailEmail Providers
Google AdWords ConversionAdvertising Networks
Google AnalyticsAnalytics and Tracking
Google AppsOther
Google Dynamic RemarketingRetargeting
Google PlayWidgets
Google Tag ManagerTag Management
greyscale - greyOther
iTunesWidgets
KalturaOnline Video Platforms
KlaviyoEmail Marketing
Linkedin Marketing SolutionsAdvertising Networks
LotameData Management Platform
Mobile FriendlyOther
MongoDBDatabase
NativoPublisher Advertising Tools
NetlifyCMS
NSOneDomain Name Services
OpenX - ExchangePublisher Advertising Tools
PubMaticSupply Side Platforms
Recharge PaymentsPayments
RemoteOther
Rubicon ProjectSupply Side Platforms
Segment.ioAnalytics and Tracking
SezzlePayments
ShopifyE-commerce Platforms
Shopify PlusE-commerce Platforms
SlackChats
StripePayments
TaboolaContent Syndication Networks
Taboola NewsroomAnalytics and Tracking
TeadsVideo Advertising Networks
TechnoratiAdvertising Networks
The Trade DeskDemand Side Platforms
TripleLiftAdvertising Networks
Twitter AdvertisingAdvertising Networks
UndertoneAdvertising Networks
UPSShipping
WordPress.orgCMS
ZendeskSupport and Feedback

Score breakdown

Five dimensions of Go-To-Market readiness, each scored 0-20.

ICP Clarity5 / 20

The job titles are quite generic, lacking specificity about target accounts or segments, resulting in a low score.

Persona Mapping5 / 20

There is no clear evidence of a structured GTM organization or roles targeting the buying committee, leading to a low score.

Outreach Cadence10 / 20

The presence of basic CRM tools indicates some level of structured outreach, but no dedicated sales engagement platforms were identified.

Personalization10 / 20

While there are tools that suggest some level of personalization, the overall emphasis on bespoke messaging is not strong.

Pipeline Velocity7 / 20

The hiring signals indicate some activity, but the roles are primarily at the VP/Director level without a broader range of sales roles, resulting in a moderate score.

Score rationale

Why this Sales Readiness Score was assigned.

The job titles are quite generic, lacking specificity about target accounts or segments, resulting in a low score. There is no clear evidence of a structured GTM organization or roles targeting the buying committee, leading to a low score. While there are tools that suggest some level of personalization, the overall emphasis on bespoke messaging is not strong. The presence of basic CRM tools indicates some level of structured outreach, but no dedicated sales engagement platforms were identified. The hiring signals indicate some activity, but the roles are primarily at the VP/Director level without a broader range of sales roles, resulting in a moderate score.

Key tools detected

AmadesaKlaviyo

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