What is Activecampaign's Sales Readiness Score?

Activecampaign's public Sales Readiness Score is 66.00 out of 100. It is calculated across five dimensions — ICP Clarity, Persona Mapping, Outreach Cadence, Personalization, and Pipeline Velocity — using public hiring and GTM technology signals indexed in the Salesly knowledge base.

What GTM tools does Activecampaign use?

Documented tools include Active Campaign, Adobe Marketing Cloud, Adobe Media Optimizer, AI, Amplitude, Atlassian Cloud, AWS Analytics, AWS Trusted Advisor, Azure Linux Virtual Machines, Circle, Claude, Cloudflare DNS, and more.

Activecampaign is currently hiring for four positions and utilizes Active Campaign and Adobe Marketing Cloud for its marketing automation and search marketing needs.

Knowledge base

Activecampaign

Public GTM signals, hiring activity, and stack sophistication from the Salesly intelligence graph.

Chicago, Illinoisactivecampaign.com

Sales Readiness Score

66/ 100

AdvancedEstimated

Activecampaign is currently hiring for four positions and utilizes Active Campaign and Adobe Marketing Cloud for its marketing automation and search marketing needs.

Buying committee

Contacts surfaced from public sources and indexed for this company.

No buying-committee contacts indexed yet.

Hiring signals

Open roles tied to revenue and GTM motion.

Managing Director
VP/Director2026-05-09
Chief Growth Officer and Board of Directors
VP/Director2026-05-09
Chairman and CEO
Unspecified2026-05-09
General Manager, Sales Representative
Sales Manager2026-05-09

GTM tech stack

Tools mapped to Salesly categories.

Active CampaignMarketing Automation
Adobe Marketing CloudSearch Marketing
Adobe Media OptimizerSearch Marketing
AIOther
AmplitudeAnalytics and Tracking
Atlassian CloudCMS
AWS AnalyticsAnalytics and Tracking
AWS Trusted AdvisorAnalytics and Tracking
Azure Linux Virtual MachinesCloud Services
CircleFinancial Software
ClaudeOther
Cloudflare DNSDomain Name Services
CloudFlare HostingHosting
CursorOther
DatadogWeb Performance Monitoring
DisqusComments
DoubleClickAd Servers
DoubleClick ConversionAdvertising Networks
ErrorceptionWidgets
FacebookSocial Media Marketing
Facebook Custom AudiencesRetargeting
Facebook Login (Connect)Social Login
Facebook WidgetWidgets
FigmaCommunication and Collaboration
GitLabCMS
GmailEmail Providers
GoogleOther
Google AnalyticsAnalytics and Tracking
Google AppsOther
Google Dynamic RemarketingRetargeting
Google Font APIFonts
Google Tag ManagerTag Management
GrafanaAnalytics and Tracking
HotjarAnalytics and Tracking
HTML ProWeb Presentation Tools
JavascriptOther
KandjiSecurity
KubernetesOther
LeverRecruitment
LinkedIn LearningEducation Management Software
Linkedin Marketing SolutionsAdvertising Networks
Microsoft Intune Enterprise Application ManagementEnterprise Mobility Management
Microsoft Office 365Other
MimecastEmail Providers
Mobile FriendlyOther
MySQLDatabase
NetSuiteCMS
OktaSecurity
Omniture (Adobe)Analytics and Tracking
OneTrustWidgets
PHPFrameworks and Programming Languages
PythonFrameworks and Programming Languages
ReactCSS and JavaScript Libraries
Sage IntacctCMS
SalesforceCustomer Relationship Management
ShopifyE-commerce Platforms
ShutterstockOther
SiftAnalytics and Tracking
SigmaBusiness Intelligence
SlackChats
SquareE-commerce Platforms
TerraformDeployment Tools
TUNEAnalytics and Tracking
Twitter AdvertisingAdvertising Networks
VueJSCSS and JavaScript Libraries
WistiaOnline Video Platforms
WordpressCMS
WordPress.orgCMS
WorkdayCMS
WP EngineCMS
YourMembershipCMS
YouTubeOnline Video Platforms
ZendeskSupport and Feedback

Score breakdown

Five dimensions of Go-To-Market readiness, each scored 0-20.

ICP Clarity10 / 20

The job titles indicate moderate specificity, with roles like 'General Manager, Sales Representative' suggesting a focus on sales but lacking detailed ICP definitions.

Persona Mapping15 / 20

The presence of multiple senior roles such as 'Managing Director' and 'Chief Growth Officer' indicates a structured approach to targeting the buying committee.

Outreach Cadence15 / 20

The tech stack includes Salesforce, a robust CRM, and other marketing tools, suggesting a structured approach to sales engagement.

Personalization10 / 20

While there are tools for marketing automation, there is limited evidence of a strong personalization culture in the job titles or tech stack.

Pipeline Velocity16 / 20

The company is actively hiring across multiple seniorities, indicating a strong push to build out its sales infrastructure.

Score rationale

Why this Sales Readiness Score was assigned.

The job titles indicate moderate specificity, with roles like 'General Manager, Sales Representative' suggesting a focus on sales but lacking detailed ICP definitions. The presence of multiple senior roles such as 'Managing Director' and 'Chief Growth Officer' indicates a structured approach to targeting the buying committee. While there are tools for marketing automation, there is limited evidence of a strong personalization culture in the job titles or tech stack. The tech stack includes Salesforce, a robust CRM, and other marketing tools, suggesting a structured approach to sales engagement. The company is actively hiring across multiple seniorities, indicating a strong push to build out its sales infrastructure.

Key tools detected

SalesforceActive CampaignAdobe Marketing Cloud

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